Segura Viudas
Modernising Segura Viudas with honour & respect
Segura Viudas is an iconic boutique winery with origins tracing back to the 11th century. Aware of the need to remain relevant in today’s market, the brand entrusted us with a redesign that would act as a strategic catapult for its global expansion. Already beloved in Spain, Segura Viudas is now setting its sights on new horizons, including an exciting venture into the UK market.
how did we breathe new life into this 800-year-old legend?
By delving into the brand’s heritage, we uncovered timeless truths that inspired its new positioning: “Respecting the Roots.” This mantra honours generations of expertise while celebrating Segura Viudas’ commitment to biodiversity, ultimately becoming the cornerstone of the brand’s communications.
Our redesign elevated the bottle, adding a touch of elegance while updating the crest to showcase the brand’s ancient lineage through a moden lens. This transformation has not only honoured Segura Viudas’ illustrious past but has also reimagined it as a contemporary icon to appeal to today’s discerning consumers.
