Inspired by Mediterranean tilework, we crafted unique patterns to serve as a guiding framework for the packaging. Bursting with vibrancy and drama, these patterns celebrate the diverse origins of the recipes, highlighting quality and flavour whilst also laying down the foundation for future expansions.
Moorish
Elevating Moorish with Character & Confidence
Despite the premium taste of their range of fresh artisanal dips, independent British brand Moorish struggled with anonymity with branding that lacked distinction. We created an identity that helped Moorish stand out, resulting in an impressive 42% surge in sales as the brand secured listings in major retailers.
how did we craft the look that made Moorish so irresistible?
We positioned the brand logo at the heart of the packaging to enhance its prominence and developed a memorable mnemonic featuring a small flame, emphasising the “smoked” flavour profile that defines Moorish’s products.
