Freixenet Prosecco
The growing popularity of Italian Prosecco was undeniable, posing a challenge to other sparkling wines, including Spanish Cava. Instead of resisting the trend, Freixenet made a bold, strategic decision to embrace it. Our task was to define and elevate a new category: Premium Prosecco. The brief was beautifully simple and clear—deliver a design that “wows.”
Familiar with a dazzling twist, our design transforms the Freixenet Prosecco bottle into an object of art and stunning beauty. Its striking presence on the shelf effortlessly sets Freixenet apart in a sea of competitors, positioning the brand as an exclusive and premium choice.
The Freixenet 2024 international campaign, “Cheers to Life,” puts our iconic prosecco bottle centre stage—revitalised with the bold rebrand we beautifully brought to life. Read more about the project here.
