Freixenet French

Bringing French Sophistication and Style to Freixenet's Portfolio
Recognising the growing allure of French sparkling wines, global wine producer Freixenet seized the opportunity to revitalise the category with a refreshingly charming range that embodies undeniable French elegance. As Freixenet’s longstanding creative partner, we were tasked with crafting a design that is both premium and accessible, appealing to those who savour life’s everyday celebrations.

The French know how to enjoy the finer things in life without trying too hard, so our challenge was to strike the right balance – creating something bold and distinctive while capturing a sense of refined simplicity.

Inspired by haute couture, both Freixenet Brut Royal and Freixenet Royal Rosé serve as exquisite statement pieces designed to elevate any occasion.

The bespoke bottle strucutre features intricate faceting inspired by the graceful folds of fabric, showcasing the wines’ delicate pale hues. Accompanied by a uniquely shaped label that epitomises French sophistication, this design breaks away from traditional Champagne and sparkling wine aesthetics, offering a stylish and genuinely unique look that highlights the bottle’s beauty and mirrors the wines’ delicacy.