Freixenet Rebrand
Preserving Freixenet’s Heritage for an Exciting New Chapter
Since its founding in 1861, Freixenet has proudly held its place as the world’s leading exporter of premium Cava. Over time, this Spanish icon has expanded beyond its Penedès roots, now offering a rich portfolio of sparkling and still wines from Spain, Italy, and France.
Over the course of our 15-year collaboration, Freixenet has continually evolved, but this latest chapter marks its most daring transformation yet. Tasked with reimagining the brand for a new era, we delivered a rebrand that modernises its image, sharpens its positioning, and reaffirms Cava as a masterpiece of meticulous craftsmanship—shaped by time, honed by expertise, and fuelled by passion.
Over the course of our 15-year collaboration, Freixenet has continually evolved, but this latest chapter marks its most daring transformation yet. Tasked with reimagining the brand for a new era, we delivered a rebrand that modernises its image, sharpens its positioning, and reaffirms Cava as a masterpiece of meticulous craftsmanship—shaped by time, honed by expertise, and fuelled by passion.
how did we reimagine Freixenet's heritage for bold expansion?
revamped packaging for Freixenet’s signature Cordon Negro exudes sophistication and premium quality.
Blending sleek, modern aesthetics with timeless elegance, this fresh design challenges perceptions, positioning both the brand and Cava itself as symbols of refined excellence.
Drawing inspiration from the iconic façade of Freixenet’s winery in Sant Sadurní d’Anoia, the new identity boldly ushers the brand into a contemporary era. At its heart is a striking X icon—a versatile, eye-catching emblem that symbolises innovation while paying homage to Freixenet’s storied legacy.
Freixenet has always been dedicated to helping the world celebrate life’s moments, big and small. This rebrand marks a pivotal milestone in its illustrious journey, reflecting its global ambitions and ushering in an exciting new chapter in its legacy.
