Timeless Takes Time: How Iconic Brands Can Evolve Without Losing Their Soul
‘Timeless’ may sound static, yet it is anything but. Luxury marques, heritage wines and century-old fashion houses endure precisely because they evolve.
‘Timeless’ may sound static, yet it is anything but. Luxury marques, heritage wines and century-old fashion houses endure precisely because they evolve.
Step into any chic London eatery, and you’re bound to spot Pet Nat gracing the wine list, its quirky label and crown cap teasing the unconventional charm it holds within. For those not yet acquainted, this delightfully named libation is Britain’s sparkling retort to prosecco.
Earth’d has so many stories to tell, not only as a delicious and nutritious product, but also as a brand that cares passionately about the world we live in…
Coco Chanel’s design philosophy was rooted in comfort, simplicity, and wearability. However, what truly set her creations apart was her relentless pursuit of perfection.
We redesigned contemporary Japanese-food brand Miso Tasty, taking the brand to the next level with confidence, character and a touch of premium craft.
As a designer specialising in brand and packaging, I try to keep a vigilant eye on emerging technologies that have the potential to elevate consumer experiences.
‘Tis the season for jingle bells, warm socks, and, of course, comfort food. As the temperatures dip, there’s an undeniable allure to snuggling up at home, revelling in the warmth that only a hearty dish can provide. It’s not just about filling your belly; it’s about warming your soul.