NaviLens: A New Way to See

As a designer specialising in brand and packaging, I try to keep a vigilant eye on emerging technologies that have the potential to elevate consumer experiences. Take QR codes, for example. When they were first introduced, their potential was evident. Functionally, they offered consumers a direct pathway to additional information while also affording brands engaging means to craft unique experiences. But, beyond the practical and fun bits, I couldn't help but wonder if there's a more meaningful way to make the most of this technology.

However, I recently stumbled upon a QR code application that, in my view, is a true game-changer when it comes to improving the shopping experience for consumers. Kellogg's innovative use of NaviLens codes on their cereal boxes goes beyond mere novelty. It serves a meaningful purpose, making shopping more accessible, convenient, and inclusive for a wide range of people.

At Hunt Hanson, we've always believed that design should do more than just look good; it should make life better. Kellogg's use of NaviLens is a great example of how design and technology can team up to create meaningful change. In this case, it’s a small change that makes a big difference in the lives of the visually impaired, for while inclusivity fosters a sense of belonging, supporting independence transforms lives. Brands should never underestimate the significance of this.

Kellogg's implementation of NaviLens is not a mere step forward; it is a leap toward a more inclusive and accessible future. Their initiative sets an extraordinary precedent, and I sincerely hope that more companies will be inspired to follow their lead.